5 Proven Ways to Get More Real Estate Leads Online

Real estate has never been more competitive. With everyone from solo agents to big property firms trying to grab attention online, standing out feels like a full-time job in itself. Here’s the good news: you don’t need to do everything. You just need to do the right things consistently. The secret to getting more real estate leads online lies in having a smart, targeted strategy.

In this article, we’ll break down five proven ways to generate more high-quality leads using digital channels and how to make them work for your real estate business.

Build a Website that Works for You

Your website is your online storefront. If it’s outdated, hard to navigate, or take forever to load, chances are you’re losing leads before they even see your listings.

Here’s what an effective real estate website should have:

• Clear call-to-actions (CTAs): Think “Book a Viewing” or “Get a Free Property Valuation.”

• Optimise listings: Include location-specific keywords, high-quality images, and detailed descriptions.

• Lead capture forms: Offer something valuable (like a free homebuying guide) in exchange for contact details.

• Mobile friendliness: Over 60% of home searches start on mobile. Your site needs to work seamlessly on all devices.

A high converting website doesn’t just attract visitors; it turns them to leads.

Master Local SEO to Rank Where it Matters

When someone types “best real estate agent near me” or “houses for sale in [your city]”, you want your business to show up first. That’s where local SEO comes in.

Here’s how to get started:

• Optimise your Google Business Profile
• Use location-based keywords throughout your site (e.g. “luxury flats in Lagos”)
• Encourage reviews from satisfied clients to boost trust and visibility.
• Create local content like blog posts or neighbourhood guides that attract people actively researching properties in your area.

Local SEO is one of the most powerful (and cost-effective) ways to get real estate leads online, especially if you’re competing in a specific city or region.

Use Social Media to Build Trust

Social media isn’t just for scrolling, it’s where your next lead could be hanging out. But instead of just posting listings, aim to create content that connects.

What works well:

• Client testimonials and success stories
• Behind-the-scenes content (e.g., staging a home, attending an open house).
• Educational posts on buying, selling or investing in property.
• Reels and videos that show off properties in action.

Platforms like Instagram, Facebook, and TikTok are great for building trust and showing your personality, which are key elements that make people more likely to choose you as their agent.

Run Targeted Ads to Reach the Right People

Organic reach is great, but if you want to speed things up, paid ads can be a game-changer. Whether it’s Google Ads or Facebook ads, targeting allows you to reach people who are actively searching for properties or real estate services.

Here’s how to make the most of it:

• Use Google Search Ads for intent-based targeting (e.g “2-bedroom house in Nairobi”).
• Use Facebook and Instagram Ads to retarget people who’ve visited your website or engaged with your posts.
• Always have a clear CTA. This could be to book a call, sign up for property alerts, or request a free consultation.

A well-structured ad campaign can bring you quality leads fast. Just make sure your landing page is ready to convert them.

Offer Valuable Freebies to Capture Leads

People love free stuff, especially if it helps them solve a problem or learn something new. Offering lead magnets is a smart way to collect contact info from potential clients.

Examples of real estate lead magnets:

• First-Time Homebuyer’s Guide
• Top 10 Mistakes Sellers Make
• Free Home Valuation Report
• Property investment Checklist

Deliver these through your website or social media with a simple sign-up form and follow up with a well-crafted email sequence to nurture the lead until they’re ready to act.

Ready to Turn Clicks into Clients?

Getting more real estate leads online doesn’t require a huge budget. It just needs a smart, consistent strategy. With the right digital strategy, getting more real estate leads online becomes a lot easier. From SEO to social media and smart lead magnets, consistency is key.

At Digitezz, we help real estate businesses grow with tailored online marketing solutions that actually convert. Want to start getting better leads, faster? Let’s talk.