5 Steps to Get Your Website Ready for Google’s SGE Rollout

As Google continues to evolve its search engine with AI-driven experiences, one of the most significant changes on the horizon is the Search Generative Experience (SGE). This new feature reimagines how information is presented in search results, using generative AI to provide quick summaries, recommendations, and contextual answers right at the top of the page.

With SGE set to roll out more broadly, businesses and digital marketers must pivot their SEO strategies to remain visible and relevant. If your website is not ready for this shift, you risk being buried beneath AI summaries—or worse, overlooked entirely.

Here are five key steps to get your website ready for Google’s SGE rollout:

1. Focus on Clear, Structured Content

Generative AI relies heavily on structured information to generate concise, accurate responses. If your content is disorganised or vague, it may not be selected for summarisation or featured snippets.

• Use clear headers, bullet points, and short paragraphs.
• Break down complex ideas into simple explanations.
• Create content that directly answers common questions in your niche.

Think of each page as an opportunity to be the source that Google’s AI references when crafting its answers.

Pro tip: Format your content using schema markup to help Google understand your page better. FAQs, How-To articles, and Product schema can be especially helpful.

2. Optimise for Long-Tail and Conversational Keywords

SGE is designed to reflect how users naturally speak and search. Rather than focusing only on short, high-volume keywords, begin optimising your content for long-tail, conversational phrases.

For example, instead of targeting “digital marketing tips”, consider:

• “How can a small business grow using digital marketing?”
• “What’s the best digital marketing strategy in 2025?”

These queries better align with how users interact with AI tools.

Use tools like Google’s People Also Ask, Answer the Public, or your own analytics to find these natural-sounding queries.

3. Enhance E-E-A-T Signals

Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) are already critical for SEO. With SGE, these signals become even more important as AI chooses the most credible sources for its answers.

• Build author bios with credentials and experience.
• Link to authoritative sources within your niche.
• Ensure each piece of content is well-researched, well-cited, and ideally authored or reviewed by experts.

Also, strengthen your About page and collect positive reviews or testimonials to build credibility.

4. Speed Up and Simplify Your Site

SGE results aim to deliver instant, relevant information. If users do click through to your site, it should load quickly and offer a seamless experience.

• Optimise image sizes and remove unnecessary plugins.
• Ensure your site is mobile-friendly.
• Use tools like Google PageSpeed Insights or GTmetrix to improve performance.

Additionally, simplify your navigation and avoid overwhelming blocks of text. The AI preview may give users a glimpse—make sure the full visit is just as engaging.

Read more: Top Website Design Features That Improve Conversion Rates in 2025

5. Create Unique, Insight-Driven Content

With generative AI summarising facts from across the web, content that simply repeats what’s already out there won’t cut it anymore. To stand out, create content with a unique perspective or real-world insight.

• Publish original research or case studies.
• Include expert commentary or first-hand experiences.
• Offer fresh analysis or uncommon viewpoints.

Bonus tip: Integrate multimedia content like explainer videos, infographics, and interactive tools. These elements boost user engagement and increase your chances of being featured in AI-generated summaries.

Let Us Help You Get Future-Ready

At Digitezz, we’re already helping clients prepare for the next generation of search. From content strategy to technical SEO, we offer tailored solutions to ensure your website stays visible and valuable in the era of AI-powered search.

Whether you need a comprehensive audit or ongoing SEO support aligned with Google’s latest updates, our team is here to help you lead, not lag.

Ready to optimise your website for Google SGE? Let’s talk. Contact us today to schedule a free consultation.