Healthcare Marketing Strategies for Attracting New Patients

Marketing is vital in reaching new audiences, building loyalty, and generating revenue. However, not all marketing tactics are helpful for healthcare centers. In this article, you will learn about some healthcare marketing strategies for clinics and how they work.  

Experiential Marketing to Boost Awareness 

Experiential marketing is a strategy that engages the target audience using different hands-on experiences. At its core, experiential marketing aims to give patients and their families a glimpse into your services and practice. They experience it, can make videos, have a core memory, and tell their friends about it.  

Some methods you can use to implement experiential marketing include  

• Mobile health unit pop-up: Set up a mobile clinic drive that stops at different locations in public places. The mobile clinic will provide primary healthcare services, answer questions, and introduce people to new clinic offerings. 

• Virtual reality experience: Virtual reality experience allows you to give patients a tour of your facilities or demonstrate medical procedures. Using technology helps to address their objection while painting a clear picture of what to expect.  

• Open House event: Most patients have questions about your services, available equipment, and more. But they might not want to walk into the clinic and ask those questions when they aren’t ill. An open house helps you answer these questions and also builds intimacy with your community.  

Experiential marketing for clinics might require a large budget, so it’s ideal for a bigger healthcare center. If you don’t have a huge budget but want to try it, you can start with the open house events and walk your way up from there.  

Paid Advertising for awareness and Conversion 

Organic marketing tactics for clinics like SEO takes time. It’s a strategy for the long term but isn’t ideal if you want to break through the marketing barrier fast.  

With paid advertising for clinics, you can reach patients where they are, even if they aren’t familiar with your healthcare center.   

For example, Pay-Per-Click (PPC) or search ads help you target people searching for specific health topics and keywords. Social media marketing ads on LinkedIn, Instagram, Facebook, Twitter, and more, help to target people based on their interests, behaviors, and demographics.  

Paid advertising for clinics is ideal for small and enterprise clinics. What you need is the ad’s creative, budget, keywords, and a professional advertising expert or agency to manage the campaign. 

Email Marketing for Nurturing and Retention 

With the many restrictions in the healthcare industry, email marketing is a useful strategy for nurturing and retaining people. One way to implement email marketing is through a newsletter.  

A newsletter allows you to build an engaged community and authority. It’s an excellent strategy for sharing tips, expert insights, clinic updates, patient testimonials, and much other information with your audience.  

Unlike the e-commerce industry, your hospital newsletter should focus on providing value rather than selling services. It should be a go-to resource for people looking for quick information that can help them manage their health better.  

Community Building to Boost Customer Loyalty 

Building communities is a marketing strategy for clinics that yields long-term results. Unlike other marketing strategies, community building creates loyalty and boosts referrals.  

It’s marketing that focuses on providing value while building intimacy with patients, family, and stakeholders.  

You can use forums, social media groups, and even email newsletters for community-building activities. At its core, community building helps you interact with patients in real time through live events, DM conversations, polls, quizzes, and more. It gives you in-depth feedback and an overview of your patients, allowing you to tackle issues before they escalate.  

Community building also helps boost the brand’s reputation online, as well as trust and authority.  

Local SEO to Boost Patient Walk-in Conversion 

Patients are primarily looking for clinics around their area as they offer faster access to health services. Local SEO helps you position your clinic in front of those patients when they search online.  

You can start local SEO by creating a Google business profile and listing your clinic in local directories. Use keywords relating to your services and location to ensure your healthcare center shows up in patients’ search results. Generally, local SEO can boost patient walk-ins and also serves as a medium to collect reviews online.

Lead Generation with Interactive Tools

BMI calculators, quizzes, and polls are examples of interactive tools that can boost hospital lead generation. These tools offer simple solutions to people searching for specific health topics online.

For example, a quiz can serve as a tool for people looking to understand their personality and how it affects mental health. It is also helpful for diabetic patients looking for healthy lifestyle recommendations tailored to their unique environment, work, and needs. The quiz collects information and uses the answers to generate valuable answers or results for the patient.

Generally, interactive tools can help you capture people’s information and follow up via emails or calls. It’s a very useful marketing strategy that not only provides value but builds an experience people can talk about.

Implement Custom & Effective Digital Marketing Strategies for Your Clinic

The healthcare industry has many rules, like HIPAA and GDPR , that restrict some marketing tactics. That’s why you need custom hospital marketing that follows policies and best practices.

Digitezz helps healthcare centers and businesses in other industries create custom strategies that boost marketing performance and brand reputation online. Our process follows industry best practices, and you can expect results that meet your needs. Ready to create a custom digital marketing strategy for your healthcare center? Book a free consultation to get started now.